Free · No login · Meta's public Ad Library

How to see a competitor's Facebook ads

To see a competitor's Facebook ads for free: open facebook.com/ads/library, choose All ads and your country, then search the brand name or paste their Facebook Page URL. Every ad they're running on Facebook and Instagram appears — no login needed. Meta publishes this publicly; Klipio makes it automatic by tracking rivals daily and turning what's winning into your own ads.

Try the free competitor look-up →Track rivals automatically

The free way

See any brand's live ads in four steps

Open the Meta Ad Library

Set “All ads” and your country

Search the competitor's name

Browse their live ads

Free vs faster

Four ways to watch competitor ads

The Ad Library is enough for a one-off look. If you're watching rivals week after week — or want to act on what you find — a dedicated tool saves the manual checking. Here's the honest lay of the land.

Free: the Meta Ad Library

Meta publishes every live ad at facebook.com/ads/library. It's free and needs no login. The catch: you have to search each brand by hand, there's no history once an ad stops, no alerts, and no easy way to save or organise what you find.

Automated: Klipio

Klipio watches the exact competitors you choose, re-checks their live Meta ads every day, frames what's winning as evidence (recurring hooks and offers, with how long each has run), and can turn a winning angle into an on-brand ad for you. It also has a free extension to download the creatives.

Ad databases: AdSpy, BigSpy

Large searchable archives of millions of past ads across platforms. Good for broad discovery and historical search; less focused if you just want to track a specific short list of rivals in real time.

Swipe-file tools: Foreplay

Let you save and organise ads you like into boards. Strong for building a research library; they don't watch a brand for you automatically or generate a finished ad in your own branding.

Want the full, honest breakdown? Read the field guide to Meta ad spy tools — what each one is genuinely best for.

Is it allowed?

Yes — it's public by design

Meta built the Ad Library on purpose, for transparency, and made it public and searchable without a login. Looking at ads a brand is openly running to everyone is normal, legitimate competitive research — the same way you'd look at a rival's shop window or website. Klipio only ever reads this public library; it never logs into anyone's ad account and never claims to know a competitor's spend or results, because the public library doesn't publish those.

Also free

Want to save the creatives?

Meta has no download button. Klipio's free Chrome extension adds one to every ad in the Ad Library — save any competitor's creative in HD, one at a time or the whole page at once.

Free Ad Library downloader →

Questions

Competitor Facebook ads — FAQ

Can I see a competitor's Facebook ads for free?

Yes. Meta's public Ad Library at facebook.com/ads/library shows every ad any brand is currently running on Facebook and Instagram, free and without a login. Choose “All ads” and your country, then search the brand name or paste their Page URL to see their live ads.

Is it legal to look at a competitor's ads?

Yes. The Meta Ad Library is public information that Meta itself publishes for transparency, and viewing ads a brand is openly running to the public is completely legitimate competitive research. Klipio only ever reads this public library — it never logs into anyone's ad account.

How do I see which competitor ads are working?

The public library doesn't publish spend or results, so nobody can honestly give you a true 'performance score' from it. The reliable signal you can read is longevity and repetition: an ad that has been running for weeks, or an angle several rivals all use, is usually one that's working. Klipio surfaces exactly these evidence signals for the competitors you track.

How do I download a competitor's Facebook ad?

Meta has no built-in download button. Klipio's free Chrome extension adds a Download button to every ad in the Meta Ad Library, so you can save any creative in full HD — one ad at a time or every ad on the page at once. See the Meta Ad Library downloader page for details.

How can I get alerted when a competitor launches a new ad?

The Ad Library itself has no alerts — you'd have to keep re-checking by hand. Klipio re-scans the competitors you follow every day and can alert you when a tracked brand launches new ads, so you don't have to watch manually.

Does the Ad Library show ads on Instagram too?

Yes. The Meta Ad Library covers ads across Meta's platforms, including Facebook and Instagram, since they share the same ad system. Searching a brand shows the ads it's running across both.

Stop checking the Ad Library by hand

Klipio watches the competitors you pick, every day, and turns their winning angles into on-brand ads you can run. Every plan starts with a 3-day free trial.

Start your 3-day trial →